Frequently Asked Questions

Search engine optimization is the process of optimizing our website for search engines. Optimization means to improve. A short for search engine optimization is SEO.

• The most effective digital marketing is SEO because it is free.
• SEO is beneficial for small and medium businesses.
• If you want to stay in the industry for the long haul, SEO is the only way to go.
• SEO is a long-term strategy.

SEO ranking factors are the various criteria that search engines use to determine the position of webpages in search results. These factors can include

• • High-quality content
  • Backlinks
  • Page experience
  • Website speed
  • Mobile-friendliness
  • Easy to navigate
  • Domain age and authority
  • On-page optimization
  • Social signals

There are three approaches of SEO.
1. White-hat SEO
2. Black-hat SEO
3. Gray-hat SEO

White-hat SEO involves ethical and genuine strategies to improve search rankings. It emphasizes quality content, proper optimization, adding relevant internal links and strong backlinks, and creating a positive user experience (UX).

• Sustainable results 
• Credibility and trust 
• Long-term success 
• Penalty avoidance

• Time-consuming results 
• Competitive challenges
• Less predictable impact
• Dependency on algorithm changes 

Black-hat SEO involves unethical tactics to manipulate search engine rankings, such as keyword stuffing, duplicate content, cloaking, and link spamming.

• Short-term gains
• Quick results
• Manipulation of rankings
• Keyword stuffing for visibility

• Not sustainable long-term results
• Loss of credibility
• Investment wastage
• Penalties and bans

SERP stands for Search Engine Result Page. It’s the page that a search engine displays in response to a user’s query.
Structure of SERP

• The first four results show on SERP that they are paid; that is called SEM (Search Engine Marketing)
• Next local results are shown on SERP
• Up to 10 show organic results on SERP that are related to SEO
• Up to 3 results shown on SERP are paid.

SERP’s tend to include

• Organic search results
• Paid Google Ads results
• Featured snippets
• FAQ
• Bulleted list
• Numbered list
•  Tables
  • Knowledge graphs and Knowledge Panel
  • Direct Answer Box
  • Local Packs
  • Google Image Results
  • Videos results 

• People also ask
• Twitter results
• Top stories
• Google shopping results
• Direct Answer
• Carousel
• Carousel (White)
• Featured Snippet
• Knowledge Panel
• Explore Panel
• Google Reviews

A browser is a software that retrieves and displays web pages.

• Google Chrome
• Mozilla Firefox
• Opera browser
• Apple Safari
• Tor browser
• UC browser
• Microsoft Edge
• Microsoft Internet Explorer

A search engine is a website that helps to find web pages from other websites.

• Google
• Yahoo
• Baidu
• Bing
• Naver
• Yandex
• Brave
• Sogou
• DuckDuck go
• com
• AOL (America Online)

A web crawler, bot, robot, crawler, or spider gathers information from web pages for search engines.

The following are the functions of crawlers.
1. Search engine spiders crawl websites.
2. Create a copy of the pages being crawled.
3. Store a copy in the database.

This search operator tells us when did the crawler crawled the whole website.
How is it used?
Write in the search bar
“Site: example.com” and press the enter key.

This search operator tells us when the crawler crawls the specific website page.
How is it used?
Write in the search bar
“Cache: example.com” and press the enter key

site: example.com “Paste the content.” Press enter key

site: example.com  filetype:pdf
or
keyword filetype:pdf

Organic in SEO means “unpaid” results on a search engine results page (SERP). You earn them with good content, not money.

Digital marketing uses online channels, such as websites, social media, email, and search engines, to promote products or services. 

Inbound marketing is a strategy that focuses on creating and sharing valuable content to attract and retain customers, ultimately driving business growth. Inbound marketing is a subset of digital marketing in which we always target relevant audiences.

Outbound marketing is a traditional marketing approach in which businesses initiate contact with potential customers through methods such as cold calling, direct mail, and advertising. However, we may target fewer potential audiences.

Google bot refers to Google’s web crawling bot, which visits web pages to index them for search results.

Bing bot is Bing’s web crawling bot, responsible for indexing web pages for Bing search results.

Yahoo Slurp was Yahoo’s web crawling bot, indexing web pages for Yahoo search results.

• Crawling the web together information.
• Indexing the collected data.
• Ranking indexed pages based on relevance.
• Displaying results to users based on their search queries.

1. Social media marketing (SMM)?  Paid
2. Short message service (SMS) marketing? Paid
3. Electronic mail (E-mail) marketing? Paid
4. Pay-Per-Click (PPC)? Paid
5. Search Engine Optimization (SEO)? Free

• Automatically crawled (Read) and indexed (Registered)
• Manually request Send to Google to crawl and index via Google Search Console

Website optimization improves your website’s performance in various areas to achieve your goals, such as increasing traffic, conversions, or brand awareness.

 The words or phrases people use to search for information, products, or services online.

Brief, general search term. Typically consists of one or two words. Short-tail keywords are also called primary keywords.

Some important characteristics of short-tail keywords

• Consist of one or two words
• Has a high search volume
• Is often highly competitive
• Targets a broad audience
• Is less specific and less targeted

Specific, longer search phrases. Typically consists of three or more words. Long-tail keywords are also called secondary keywords.

Brainstorming is a creative technique to generate new ideas and solve problems.